When Creative Memories set out to launch a membership-based customer loyalty program, we wanted to get people talking. The goal was to create a place for our community of dedicated fans. It should be an extension of the Creative Memories brand, but yet stand distinctly on its own. In the end though, we kept coming back to the need to get people talking about Creative Memories and all the fun and benefits involved with club membership. With a clean, simple, consistent look, our logo and branding for the Rewards Club says, “I’m in,” how about you?