This project was easily one of the most rewarding results of my career. As the lead internal Art Director, I guided the process. I helped shape the vision. And, perhaps most importantly, I navigated the choppy political waters of updating an image with almost 25 years of inertia behind it! And, as an added bonus, this project was also a Rebrand 2011 Award Winner.
And was featured in the book Relogo from Sandu Publishing.