As the Creative Director at Creative Memories, I’ve had the chance to get my fingerprints on projects from concept through completion. The Vintage Chic Power Palette is a great example. We wanted a collection with a retro vibe that still felt current. So I personally handled the trend research to set the inspiration, direction and color palette…

There was a carefully choreographed dance of project management as I directed the efforts of our amazing external agency through the development process…

And finally I art directed the photography and guided the layout as we promoted the Vintage Chic in the next product catalog…