Vintage Chic

As the Creative Director at Creative Memories, I’ve had the chance to get my fingerprints on projects from concept through completion. The Vintage Chic Power Palette is a great example. We wanted a collection with a retro vibe that still felt current. So I personally handled the trend research to set the inspiration, direction and color palette…

Original mood board and inspiration for the Vintage Chic collection.
Original mood board and inspiration for the Vintage Chic collection.

There was a carefully choreographed dance of project management as I directed the efforts of our amazing external agency through the development process…

One of the concepts during the development process for Vintage Chic.
One of the concepts during the development process for Vintage Chic.

And finally I art directed the photography and guided the layout as we promoted the Vintage Chic in the next product catalog…

Final product for the Vintage Chic collection in the Spring 2013 Creative Memories catalog.
Final product for the Vintage Chic collection in the Spring 2013 Creative Memories catalog.

Leave a Reply

Your email address will not be published. Required fields are marked *