Paper Riot: Branding from the ground up

Paper Riot was one of the most exciting and challenge projects I worked on. As the VP of Marketing and Creative Services, I worked with the VP of Sales and the internal design team to develop and direct the direction for the new brand. We worked to develop the product, packaging, marketing, web presence, and branding for a home decor line with voice and point-of-view that appealed to the millennial shopper. On trend, exciting, and personalized – the Paper Riot peel-n-stick product line successfully launched in Target stores in October of 2016.  To view the site and full product line, visit